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Initial testing highlighted the importance of clearly communicating the need for camera and motion permissions, which are essential for AR experiences. Additional onboarding steps were introduced to guide users through this process and reduce early drop-off. AR Engagement rules
From a behavioural perspective, users responded positively to the interactive nature of the experience. The combination of light gamification and narrative progression resulted in strong engagement, with increased time spent, return visits and sharing when compared to more traditional social campaigns.

Innovation
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Innovation
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/ Trust
Initial testing highlighted the importance of clearly communicating the need for camera and motion permissions, which are essential for AR experiences. Additional onboarding steps were introduced to guide users through this process and reduce early drop-off. AR Engagement rules
From a behavioural perspective, users responded positively to the interactive nature of the experience. The combination of light gamification and narrative progression resulted in strong engagement, with increased time spent, return visits and sharing when compared to more traditional social campaigns.

Innovation
Overall, the project demonstrated how immersive technology, when paired with a clear user journey and strong narrative, can create a more engaging and memorable brand experience.","absoluteBoundingBox":{"x":14711.0,"y":15588.310546875,"width":600.0,"height":432.0},"isolatedAbsoluteRenderBounds":{"x":14711.341796875,"y":15592.810546875,"width":593.486328125,"height":424.416015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":600.0,"y":432.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.45461630821228,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14],"characters":"Permissions / Trust
Initial testing highlighted the importance of clearly communicating the need for camera and motion permissions, which are essential for AR experiences. Additional onboarding steps were introduced to guide users through this process and reduce early drop-off.\n\nAR Engagement rules
From a behavioural perspective, users responded positively to the interactive nature of the experience. The combination of light gamification and narrative progression resulted in strong engagement, with increased time spent, return visits and sharing when compared to more traditional social campaigns.

Innovation
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Initial testing highlighted the importance of clearly communicating the need for camera and motion permissions, which are essential for AR experiences. Additional onboarding steps were introduced to guide users through this process and reduce early drop-off. AR Engagement rules
From a behavioural perspective, users responded positively to the interactive nature of the experience. The combination of light gamification and narrative progression resulted in strong engagement, with increased time spent, return visits and sharing when compared to more traditional social campaigns.

Innovation
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Innovation
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