Every year Responsys creates a Look Book collating the top 20 email examples from their creative staff. The third annual Email Design Look Book includes standout examples of innovative design, copy and strategy from the past year. The compilation highlights brands representing everything from consumer products and retail to the travel industry and social networking.
The challenge in the design was displaying emails that are generally extremely long and content-heavy in an engaging way. The emails were presented in a in situ style. Each email correspondence is set against a different environment from all over the world to reflect where people are viewing their emails.
Both print and digital copies of the Look Book were produced for a mailing campaign to all potential clients in North America and Europe.
Visit the below link to see the Look Book live in action http://www.youtube.com/watch?v=cgeoKn3B2w4
Dan Springer on why email marketing is vital for retailers.